As the Vietnamese stock market has shown signs of recovery, most companies start to think again of how to attract the much-needed financial investments from the financial markets and investors. What troubles is that their competitors are doing the same in a small equity market. What makes investors and fund managers choose you instead of others? That was the topic of a seminar hosted by the Vietnam-EU Business Forum, a partnership between the European Chamber of Commerce in Vietnam (EuroCham) and Vietnam Chamber of Commerce and Industry (VCCI), in HCMC on July 3. It is attended by over 100 CEOs, CFOs and CMOs from leading financial institutions in Vietnam.